From Strategy to Economy: How Digital Marketing Shapes Consumer Behavior and Market Outcome

Author(s)	Navya Ashish Handa
Country	India
Abstract	How do diverse online marketing strategies influence consumer buying, and what effect do they have on how companies respond? What impact do they both have on the broader economy? This research examines the impact of diverse online marketing strategies on decision-making and consumer behavior among young people in our society. The study examines various digital marketing approaches to understand their effectiveness in driving purchasing decisions. It examines the interconnection between digital marketing strategies, consumer responses (purchasing or abstaining), and subsequent corporate actions. Furthermore, it includes an assessment of how these online marketing-driven behaviors collectively impact broader economic performance. By examining this complex interplay between digital marketing tactics, consumer psychology, corporate strategic responses, and economic outcomes, this study aims to provide comprehensive insights into a digitally shaped market.
Keywords	Behavioral Economics, Digital Marketing, Consumer Behavior, Digital Economy, Hyper-Personalization, OpenAI
Field	Sociology > Economics
Published In	Volume 7, Issue 6, November-December 2025
Published On	2025-11-06
DOI	https://doi.org/10.36948/ijfmr.2025.v07i06.59564

About IJFMR Fees & Payment Current Issue Publication Archive	Submit Research Paper Track Submission Status Publication Guidelines Publication Ethics Peer Review & Plagiarism	Join as a Reviewer Editors & Reviewers Reviewer Referral Program Get Reviewer Membership Certi.	Website/Journal Policies Usage Policy Content Policies Privacy Policy

Contact Us		+91-9687-828-838	editor@ijfmr.com

International Journal For Multidisciplinary Research