The Inbound Expansion Model: Driving Profitable Growth Through Data-Driven Upselling and Cross-Selling

Author(s)	Mr. Mahendar Singh Rajpurohit
Country	India
Abstract	The future of sustainable business growth lies not in the perpetual, high-cost acquisition of new customers, but in the systematic, data-driven expansion of existing customer relationships. Traditional marketing has been overwhelmingly focused on top-of-funnel acquisition; however, the economic data is incontrovertible: the highest-ROI, most probable path to revenue growth is through the existing customer base. This paper argues that by re-appropriating the customer-centric, value-first philosophy of inbound marketing from its traditional "Attract" phase to the "Engage" and "Delight" stages, organizations can build a powerful and profitable expansion engine.
Keywords	high-cost acquisition, Upsell, crosssell
Field	Business Administration
Published In	Volume 7, Issue 6, November-December 2025
Published On	2025-11-03
DOI	https://doi.org/10.36948/ijfmr.2025.v07i06.59587
Short DOI	https://doi.org/g99p85

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International Journal For Multidisciplinary Research