International Journal For Multidisciplinary Research

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A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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Online Buying: Choice or Compulsion in Dadra & Nagar Haveli and Daman & Diu

Author(s) Dr. Jaspreet Binder Singh Minhas
Country India
Abstract Online shopping has revolutionised the purchasing behaviours of customers in India, particularly in small urban and semi-urban areas. This study examines whether internet purchasing by customers in the Union Territory of Dadra & Nagar Haveli and Daman & Diu is motivated by deliberate decision-making or behavioural compulsion. This study examines whether internet purchasing among customers in the Union Territory of Dadra & Nagar Haveli and Daman & Diu is influenced by logical decision-making or behavioural compulsion. In addition to technology variables like website design and commercial triggers, the study looks at psychological aspects including impulsivity, consumerism, and self-control. The subject matter of the study indicated that emotional satisfaction, ease, and compelling marketing indicators often overshadow logical decision-making.

Utilising simple descriptive and correlational analysis, the results indicated that impulsive and consumerism positively influence compulsive purchasing, whereas self-control negatively affects it. The findings suggest that for many young consumers in the UT, online shopping is motivated more by impulse than by deliberate choice.
Keywords online shopping, compulsive buying, impulsivity, self-control, h, consumer behaviour, Dadra & Nagar Haveli and Daman & Diu
Published In Volume 7, Issue 6, November-December 2025
Published On 2025-11-15
DOI https://doi.org/10.36948/ijfmr.2025.v07i06.59642

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