International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Unraveling the Crypto Revolution: How Gen Z is Reshaping the Indian Financial Market

Author(s) Mr. Malkhan Shree Ramesh, Mr. Utsav Mishra, Prof. Arun Kumar
Country India
Abstract The world is evolving with an unprecedented pace, reshaping every facet of our lives—including finance, the lifeblood of economic activity. With financial markets constantly adapting to this dynamism, one question stands out: How far can this transformation go? Looking back, the roots of share trading date back to the 17th century, marking humanity’s first structured foray into financial markets. Fast forward to the 21st century, and we now witness the seamless trading of commodities, interest rates, and currencies in highly organized markets. History has proven time and again that when the moment demands, humanity adapts. Cryptocurrency is no exception. Though the concept took root in 2008—amidst a global financial crisis—its meteoric rise in recent years has made it one of the most talked-about investment avenues worldwide. From speculative short-term gains to promising long-term wealth creation, cryptocurrency has captured the imagination of investors across generations. But how is this digital revolution influencing Gen Z investors in Uttar Pradesh? This study adopts an exploratory approach to uncover the impact of cryptocurrency on the Indian financial market, with a sharp focus on Gen Z's investment behavior. Through primary data collection and rigorous statistical analysis—including multivariate correlation and regression models—this research aims to decode how Gen Z perceives cryptocurrency as an investment vehicle. By diving deep into their preferences, risk appetite, and decision-making patterns, the findings of this report will offer valuable insights into the future of digital investments in Uttar Pradesh—a state where the financial aspirations of young investors are shaping the next wave of economic transformation.
Keywords Gen Z investors, Digital assets, Blockchain technology, Crypto adoption in India, Tokenization.
Published In Volume 7, Issue 6, November-December 2025
Published On 2025-11-09
DOI https://doi.org/10.36948/ijfmr.2025.v07i06.59705
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