An Analytical Study on the Impact of Digitalization on Sales of Fast Moving Consumer Goods

Author(s)	Dr. Sapna Sharma
Country	India
Abstract	In recent years, the digital transformation of the Fast-Moving Consumer Goods (FMCG) sector has significantly impacted both rural and urban markets. This abstract explores the implications of digitalization on the sale of FMCG products, focusing on the distinctive dynamics of rural and urban areas. Digitalization has revolutionized how FMCG products are marketed, distributed, and sold. In urban areas, the penetration of smart phones, internet connectivity, and ecommerce platforms has led to a paradigm shift in consumer behavior. Consumers now have access to a wide range of products at their fingertips, enabling convenient and efficient shopping experiences. E-commerce giants and online grocery platforms have capitalized on this trend, offering doorstep delivery and personalized recommendations based on consumer data analytics. --------------------
Keywords	KEY Words: FMCG: Digitalization: logistics networks
Field	Mathematics > Economy / Commerce
Published In	Volume 7, Issue 6, November-December 2025
Published On	2025-11-11
DOI	https://doi.org/10.36948/ijfmr.2025.v07i06.59763

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