Digital Media as tool in Accessing Health Information among Adult Girls of Nayaka Community in Vijayanagar District, Karnataka - A Qualitative Study

Author(s)	Mr. Manjunath MO, Prof. Shivkumar Kanasogi
Country	India
Abstract	This study investigates how adult girls from the Nayaka community in Vijayanagar district, Karnataka approaches digital media as tool in seeking health information. The Nayaka community comes under Scheduled Tribe popularly known for traditional and cultural practices. This community is known for their unique traditional medical practices to solve their health issues in real time. Using qualitative methods such as in-depth interview and focus group discussions, this research explores the role of digital media platforms like facebook, whatsapp, youtube, instagram etc in gaining health awareness among these adult girls . The study ensures detailed overview on the advantages and challenges while using digital media as tool for health information and it also ensures the impact on health knowledge, awareness and decision – making within this community. The outcome of the research aimed to provide limelight to better- targeted health communication strategies for tribal women in rural parts of India.
Keywords	Digital Media, Tribal community, Health Information, Adult girl
Field	Sociology > Journalism / Media
Published In	Volume 7, Issue 6, November-December 2025
Published On	2025-11-22
DOI	https://doi.org/10.36948/ijfmr.2025.v07i06.59859
Short DOI	https://doi.org/hbb78n

About IJFMR Fees & Payment Current Issue Publication Archive	Submit Research Paper Track Submission Status Publication Guidelines Publication Ethics Peer Review & Plagiarism	Join as a Reviewer Editors & Reviewers Reviewer Referral Program Get Reviewer Membership Certi.	Website/Journal Policies Usage Policy Content Policies Privacy Policy

Contact Us		+91-9687-828-838	editor@ijfmr.com

International Journal For Multidisciplinary Research