Harnessing the Five Senses: A study on Sensory Marketing

Vanshika Agrawal

doi:10.36948/ijfmr.2025.v07i06.59998

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Harnessing the Five Senses: A study on Sensory Marketing

Author(s)	Vanshika Agrawal
Country	India
Abstract	The study highlights the growing importance of sensory marketing and how businesses design environments that stimulate multiple senses simultaneously to create stronger consumer engagement.
Keywords	Senses, Marketing, Impact, Analysis, Concept, Consumer Behavior, Purchase Decision
Published In	Volume 7, Issue 6, November-December 2025
Published On	2025-11-11
DOI	https://doi.org/10.36948/ijfmr.2025.v07i06.59998

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Harnessing the Five Senses: A study on Sensory Marketing

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