International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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Integrating Artificial Intelligence into Destination Management Organisations: Impacts on visitor experience and operational efficiency

Author(s) Ms. Dyana Chawla
Country India
Abstract This chapter concludes the study by reaffirming how Artificial Intelligence (AI) can be systematically integrated within Destination Management Organisations (DMOs) to simultaneously enhance visitor experience and operational efficiency. Synthesizing insights from prior chapters, it highlights that AI-driven personalization, predictive analytics, and automation collectively transform DMOs into adaptive, data-driven ecosystems. The findings emphasize the need for ethical governance frameworks that balance efficiency with transparency and fairness, ensuring AI adoption remains accountable and human-centric. Moreover, the chapter reflects on scalability and sustainability challenges, proposing future research directions involving generative AI, digital-twin simulations, and carbon-aware routing to foster intelligent, sustainable tourism ecosystems. It concludes that AI’s true contribution lies not merely in automation but in creating empathetic, resilient, and ethically guided tourism infrastructures that strengthen global destination competitiveness.
Keywords Artificial Intelligence, Destination Management Organisations, Smart Tourism, Ethical Governance, Predictive Analytics, Sustainability, Generative AI, Digital Twins, Tourism Technology, Visitor Experience.
Field Computer > Artificial Intelligence / Simulation / Virtual Reality
Published In Volume 7, Issue 6, November-December 2025
Published On 2025-11-09
DOI https://doi.org/10.36948/ijfmr.2025.v07i06.60076
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