International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 8, Issue 2 (March-April 2026) Submit your research before last 3 days of April to publish your research paper in the issue of March-April.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 8 Issue 2
March-April 2026

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

An Analysis of The Development of the Direct Selling Industry in India

Author(s) Mr. MOHMED ZAKIR HUSSAIN, Prof. Atul Kumar Agarwal
Country India
Abstract Direct Selling (DS) is a particular set of business that engages direct sellers to foster relationships with prospective consumers, either in person or through interactions, demonstrations or through other means like social media etc. The direct sellers, sell and market the products and services of the affiliate company. They usually build a network to expand their business. Revenue is earned through commissions made on sales that affects them as well as on any sales generated through their down-the-line network of direct sellers. It is an emerging industry that fulfils the Indian Government mandate like employment generation, skill development, women empowerment, make in India, rural development, natural farming etc. and play crucial roles in the system of overall economic developmental growth. Despite of the various inbuilt qualities of this industry, it is also seen as one of the controversial business model.

This article evaluates the direct selling industry across several parameters such as employment generation, women participation, industry growth, product category coverage and its CSR initiatives through a span of five years from 2018 to 2023. It will also highlight the issues and challenges that deter the expansion of India's direct selling market.
Keywords Direct-selling, Direct sellers, Product categories, Employment, Women participation, Skilling, Network.
Field Business Administration
Published In Volume 7, Issue 6, November-December 2025
Published On 2025-11-13
DOI https://doi.org/10.36948/ijfmr.2025.v07i06.60257
View / Download PDF File

Share this



E-ISSN 2582-2160
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 8 Isu 2Cover Page Vol 8 Isu 1Cover Page Vol 7 Isu 6

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9687-828-838 editor@ijfmr.com
Powered by Sky Research Publication and Journals