International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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The Candidate’s Lens: Mapping Determinants of Organizational Selection

Author(s) Ms. Manjula Narasimha Kamath, Dr. Poonam Naresh Kakkad
Country India
Abstract Objective:- This paper's goal is to identify the employer branding perceptions and critical factors influencing MBA students find most significant when evaluating potential employers.
Method:- Fifty final-year MBA students from different Mumbai colleges participated in an exploratory study. A systematic questionnaire was used in an electronic survey to gather data. Convenience sampling, a non-probability sample approach, was used to choose the respondents.
Finding :- To analyse the data IBM-SPSS software was used. Cronbach alpha was used to test the reliability.
Keywords Employer branding, Perception, MBA students
Field Business Administration
Published In Volume 7, Issue 6, November-December 2025
Published On 2025-11-13
DOI https://doi.org/10.36948/ijfmr.2025.v07i06.60311
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E-ISSN 2582-2160
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