Social Media Influence On Consumer Buying Decision towards Smartphones

Author(s)	Mr Shridhar Morde, Dr. Rajeshwari Tapashetti
Country	India
Abstract	In the current digital era, social media platforms play a crucial role in shaping consumer perceptions and purchase decisions. This study aims to understand how social media influences consumer buying behavior towards smartphones, particularly focusing on young adults in Bagalkote City. A descriptive research design was adopted, and data were collected from 100 respondents through structured questionnaires. The analysis reveals that social media engagement, influencer credibility, peer reviews, and brand interactions have a significant impact on purchasing decisions. The findings suggest that marketers should design transparent, authentic, and engaging social media strategies to influence consumer buying intentions more effectively.
Field	Business Administration
Published In	Volume 7, Issue 6, November-December 2025
Published On	2025-11-20
DOI	https://doi.org/10.36948/ijfmr.2025.v07i06.60661

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