International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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Ai Driven Business Model-innovations and Transformation

Author(s) Dr. Nathasha A B, Ms. Farshana Jasmin K
Country India
Abstract Recent years have witnessed a surge in research on artificial intelligence (AI)-driven business model innovation (BMI), demonstrating the profound impact of AI across industries. This study explores how generative AI and advanced analytics are reshaping core business model components: value proposition, operational processes, customer interaction, and monetization mechanisms. By analyzing adaptation patterns in startups and established companies, the research identifies AI-induced opportunities for hyper-personalization, predictive analytics, resource optimization, and automation of cognitive tasks. Through case studies from sectors such as finance, retail, healthcare, and manufacturing, the study highlights how AI systems—from autonomous decision-making tools to machine learning-driven process optimizations—enable organizations to redefine traditional value creation models, achieve higher productivity, and unlock new sources of competitive advantage. The transformation demands not only technological innovation, but also strategic vision, cultural change toward data-driven experimentation, and robust ethical frameworks to ensure transparency and fairness. In conclusion, effective integration of AI technologies into key processes positions organizations to capitalize on new market opportunities and gain significant competitive advantages in the digital era
Keywords Artificial Intelligence, Business Model Innovation, Digital Transformation, Data-Driven Strategy, Organizational Change
Field Business Administration
Published In Volume 7, Issue 6, November-December 2025
Published On 2025-11-19
DOI https://doi.org/10.36948/ijfmr.2025.v07i06.60902
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E-ISSN 2582-2160
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