A Study Relating to Consumer Perception Towards E-Commerce Site with Special Reference to Amazon

Author(s)	Ms. ASMA FATHIMA M.S
Country	India
Abstract	E-commerce has transformed the way people purchase goods and services by enabling transactions through digital platforms. Online shopping—an integral part of e-commerce—allows customers to compare, select, and order products directly from sellers. In India, the rapid adoption of online shopping has altered traditional buying habits, with many consumers now depending on product descriptions, reviews, and images instead of physical inspection. Amazon, one of the world’s largest e-commerce companies, offers a vast product range supported by convenient delivery options, secure payment systems, and efficient customer service. This study examines consumers’ overall satisfaction with Amazon, identifies factors influencing their preferences, and analyzes the challenges they encounter while using the platform.
Keywords	Consumer perception, Amazon, Online shopping, E-commerce
Published In	Volume 7, Issue 6, November-December 2025
Published On	2025-11-20
DOI	https://doi.org/10.36948/ijfmr.2025.v07i06.61109
Short DOI	https://doi.org/hbbz59

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International Journal For Multidisciplinary Research