Effectiveness of Cold Calling as a Lead Generation Strategy in Ad-Verse Pvt. Ltd.

Author(s)	Mr. DEEPAK D DEV, Dr. M.S Suganthiya, (Prof.) Dr. Bhawna Sharma
Country	India
Abstract	Cold calling remains one of the most debated yet effective strategies in the field of marketing and business development. This research explores how cold calling, when used strategically, can generate meaningful leads and business opportunities for Ad-Verse Pvt. Ltd., a digital advertising firm based in Trivandrum, Kerala. The study investigates the behavioral response of business owners to unsolicited sales calls, the conversion ratio, and the relationship between personalized communication and successful lead conversion. It also examines how cold calling complements digital advertising efforts in a modern marketing environment. The research aims to present a humanized perspective reflecting the emotions, challenges, and interpersonal skills that define real-world lead generation efforts.
Keywords	Cold Calling, Lead Generation, Sales Strategy, Digital Marketing, Client Acquisition, Ad-Verse Pvt. Ltd.
Field	Business Administration
Published In	Volume 7, Issue 6, November-December 2025
Published On	2025-11-21
DOI	https://doi.org/10.36948/ijfmr.2025.v07i06.61186
Short DOI	https://doi.org/hbb4hm

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