Matchmaking in the Digital Age: An Economic Perspective on the Billion-Dollar Industry of Love

Author(s)	Ms. Khushi Kaul
Country	India
Abstract	This research report examines the online dating industry and the significance of the same in the economy. Through a comprehensive literature review and analysis of industry data, this study explores the growth as well as the impact of online dating on various economic factors, including consumer behaviour, employment, and industry revenue. Additionally, this report considers the social and psychological factors that contribute to the popularity of online dating and the potential implications of new technology on its usage, practices, and growth. Our findings suggest that online dating has become an increasingly important sector of the digital economy, with significant implications for both consumers and businesses. Ultimately, this report provides valuable insights into the complex interplay between technology, social behaviour, and economic outcomes in the era of online dating.
Keywords	Online dating industry, Digital economy, Matchmaking platforms, Consumer behavior, Dating apps market, Investment and revenue models, Technology and relationship formation
Published In	Volume 7, Issue 6, November-December 2025
Published On	2025-11-22
DOI	https://doi.org/10.36948/ijfmr.2025.v07i06.61329
Short DOI	https://doi.org/hbb77h

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