International Journal For Multidisciplinary Research

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Social media as a catalyst for women’s economic independence – A case study of women in Assam.

Author(s) Rose Mahanta
Country India
Abstract Technology plays an important role in development. Digital technology in communication and universal access of mobile connectivity have created a significant opportunity for women to think about update their life style within a flexible space and time. Towards the end of 20th century, the information and communication sectors have been booming with some digital media platforms and accordingly the market have been loaded with Smartphone which is an important tool for communication, business, entertainment and education. Easy access of mobile data for connectivity along with digital media platforms gives opportunities to women to use their skill and resource for economic independence.
The case study explores the role of social media as a catalyst for women’s economic independence in Assam, India. In recent times, it has been noticed that women in Assam have increasingly engaged with social media platforms such as Facebook, YouTube, X, Instagram and WhatsApp to generate income, access markets and build entrepreneurial venture. To do the entire study the researcher adopt mixed methods approaches which combines in-depth interview with 10 women across rural and urban Assam, survey of 50 participants and analysis of social media usage data. The study examines how digital platforms help women to overcome geographical barriers, traditional gender roles and limited access to employment. Finding reveal that social media contributes to economic independence providing platforms where women can sell their resources and skills. Expanding market through online network can enter global market through E-commerce and facilitating skill development.
Keywords SOCIAL MEDIA, WOMEN, ECONOMIC INDEPENDENCE, ENTREPRENEURSHIP.
Field Sociology > Journalism / Media
Published In Volume 7, Issue 6, November-December 2025
Published On 2025-11-26
DOI https://doi.org/10.36948/ijfmr.2025.v07i06.61355
Short DOI https://doi.org/hbdrh3
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