International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 7, Issue 6 (November-December 2025) Submit your research before last 3 days of December to publish your research paper in the issue of November-December.
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Volume 7 Issue 6
November-December 2025

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Consumer Psychology and Business Strategies in the Rise of Fast Fashion

Author(s) Ms. Navomi Bivek
Country India
Abstract Fast fashion is a well-thought-out business strategy based on consumer psychology rather than a passing fad. To affect the feelings of customers and promote customer loyalty, modern retailers employ strategies like cheap prices, limited product batches, personalization, social media-driven trends, and impulse buying triggers. The purpose of this essay is to analyze how these tactics commercialize fashion without taking long-term effects into account and to suggest potential future routes.
Keywords Consumer psychology, affective decision-making, ethical consumption, social belonging, loss aversion
Field Business Administration
Published In Volume 7, Issue 6, November-December 2025
Published On 2025-11-25
DOI https://doi.org/10.36948/ijfmr.2025.v07i06.61360
Short DOI https://doi.org/hbcnvz
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