Influence of Pricing, Learner Testimonials and Institutional Credibility on the Enrollment Decision Making in Indian Online Higher Education

Author(s)	Mr. Ashesh Raghav
Country	India
Abstract	This research focuses on studying the influence of pricing, learner testimonials, and institutional credibility on the enrollment decisions in online higher education (OHE) in India. It employed a descriptive research design, and data was gathered through a cross-sectional online survey that consisted of 421 respondents which included 16 university coordinators (UC), 15 platform coordinators (PC), 193 enrolled learners (EL), and 197 non-enrolled learners (NEL)
Keywords	Pricing, Learner Testimonials, Institutional Credibility, Online Higher Education, Enrollment
Field	Business Administration
Published In	Volume 7, Issue 6, November-December 2025
Published On	2025-11-24
DOI	https://doi.org/10.36948/ijfmr.2025.v07i06.61612
Short DOI	https://doi.org/hbb99t

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