Beyond Biryani: The Rise of Vegan and the Reinvention of Traditional Cafes in Hyderabad

Author(s)	Ms. Priya Somani, Dr. Subi Varghese
Country	India
Abstract	Hyderabad, a city famed for its rich culinary heritage centered around meat-based dishes like biryani, is witnessing a surprising trend: the rise of vegan cafes and the reinvention of traditional cafes to cater to the growing demand for plant-based options. This study delves into this evolving cafe culture, exploring the factors driving the popularity of vegan cafes and how established cafes are adapting to this new market force. The research analyzes the strategies adopted by traditional cafes to incorporate vegan offerings and remain competitive. Additionally, it examines consumer motivations behind choosing vegan or traditional cafes, exploring factors like health consciousness, ethical concerns, and taste preferences. By understanding these dynamics, the study aims to shed light on the future of Hyderabad's cafe scene and how it is redefining itself to encompass a wider range of dietary choices.
Keywords	Veganism, Hyderabad, Cafés, Traditional, Plant- based
Published In	Volume 7, Issue 6, November-December 2025
Published On	2025-11-29
DOI	https://doi.org/10.36948/ijfmr.2025.v07i06.61947
Short DOI	https://doi.org/hbdsqw

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International Journal For Multidisciplinary Research