To study impact of online reviews on consumer attitude towards hotel room booking intention

Author(s)	Ms. Nikita Digambar Chaudhari, Dr. Poonam Suresh Kakkad
Country	India
Abstract	Purpose: The purpose of this research was to study the impact of online reviews on consumer attitude towards hotel room booking intention. Methodology: For this research, primary data were collected through online questionnaire from 103 students reside in Mumbai. Structural equation modelling used for data collection. Findings: The finding of study show that usefulness, timeliness volume of review and e-WOM have positive significant effects on consumer attitude and consumer attitude has significant positive attitude towards hotel room booking intension. Moreover, this study confirms that, trust is the one factors who show total mediate effect between e-Word of mouth (e-WOM) and room booking intension.
Keywords	Online reviews, Consumer attitude, Hotel room booking.
Field	Business Administration
Published In	Volume 7, Issue 6, November-December 2025
Published On	2025-12-06
DOI	https://doi.org/10.36948/ijfmr.2025.v07i06.62045

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