Innovation Management: Turning Ideas into Impact

Author(s)	Dr. Md Shahjahan
Country	India
Abstract	Innovation has become a core strategic imperative for organizations seeking long-term competitiveness in rapidly changing global markets. Effective innovation management involves systematic processes for idea generation, evaluation, development, and commercialization. This research paper explores the theoretical foundations, drivers, and contemporary practices of innovation management, with emphasis on how organizations convert ideas into measurable impact. A mixed-method approach combining literature review and simulated quantitative data analysis is used to assess innovation capability, R&D investment performance, and organizational innovation culture. The study finds that structured innovation processes, leadership support, and digital transformation significantly enhance the likelihood of successful innovation outcomes. Recommendations are provided for firms seeking to institutionalize innovation, improve execution, and align innovation strategies with business goals.
Keywords	Innovation management, creativity, R&D, commercialization, idea generation, digital transformation, organizational culture
Field	Business Administration
Published In	Volume 7, Issue 6, November-December 2025
Published On	2025-11-30
DOI	https://doi.org/10.36948/ijfmr.2025.v07i06.62114
Short DOI	https://doi.org/hbdsm7

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International Journal For Multidisciplinary Research