International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Volume 7 Issue 6
November-December 2025

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Sustainable Competitive Advantage On The Networking Platforms In Kuwait: A Study On Key Players And Roles

Author(s) Dr. Ahmed Salah Abdelhamid
Country Egypt
Abstract The research examines networking-based business models for obtaining sustainable competitive advantage in digital platforms by studying the key stakeholders of developers and end-users from Kuwait. Digital marketplaces require standardized sustainability standards to function effectively despite their ability to increase sustainable practices. The study utilized both qualitative structured interviews with executive staff from platform developers such as Talabat in addition to quantitative surveys of 100 end-users. The investigation examined how users understand sustainability elements and their platform behaviors together with the success of rules that platforms enforce. The analysis was guided by TBL framework which provided connections between value propositions along with their creation and capture elements to sustainability outcomes. Platform developers possess substantial power to implement sustainability by using algorithms to control platforms as well as incentives for suppliers and regulatory measures. People who use end-systems demonstrate both a high level of environmental mindfulness (76%) and show interest in green behavior adoption with proper financial benefits. Various global standardization systems currently maintain gaps which impede necessary completions. A new business model incorporating digital solutions with sustainability features creates market advantages that persist according to the authors' research findings. The research confirms the necessity of sustainability governance through joint strategic efforts between developers’ suppliers and end-users. AI sustainability evaluation technology connects to multiple certification frameworks that reward users of platform systems with benefits.
Keywords Networking, multiple-sided networking, value, business model, sustainability, sustainable competitive advantage
Field Computer > Network / Security
Published In Volume 7, Issue 6, November-December 2025
Published On 2025-12-03
DOI https://doi.org/10.36948/ijfmr.2025.v07i06.62168
Short DOI https://doi.org/hbdsk9
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