International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Volume 7 Issue 6
November-December 2025

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Perception and Participation of College Students in Stock Market Investments - A Study with Emphasis on Financial Literacy and Digital Influence

Author(s) Ms. Sumitha K, Dr. Prejilda K
Country India
Abstract Stock market plays an important role in any economy as it mobilises savings and promotes capital formation and wealth creation. The immense rise of digital financial systems and fintech apps has paved ways for many investment opportunities to the investors especially the youth. Despite of the technological innovation and financial awareness campaigns, the actual participation of college students in the stock market is not very high. This research aims at studying how students at colleges in Kozhikode district in Kerala perceive and engage in the stock market investments. It particularly examines how gender, education curriculum, financial literacy, risk perception and digital platforms affect their stock market investment. The study identifies the major barriers that affect the investment behaviour and focusses on how participation levels relate to perceived barriers. The study is based on the responses from 100 college students collected through a well-structured questionnaire. Descriptive statistics, ANOVA and Chi-square were used to analyze the data. The results indicate that although most of the students have moderate knowledge and interest in stock market investments, there are still gaps in financial education and their hands-on experience in it. The paper indicates that there is a need to improve the current financial education programs and awareness campaigns to enhance the investment behavior among students. The results can be helpful to educators, policymakers, and Fintech developers to facilitate financial inclusion of the youth.
Keywords Stock Market, Financial Literacy, Risk Tolerance, Risk Perception, Digital Platforms
Field Business Administration
Published In Volume 7, Issue 6, November-December 2025
Published On 2025-12-03
DOI https://doi.org/10.36948/ijfmr.2025.v07i06.62478
Short DOI https://doi.org/hbdsf5
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