International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Emojis for Sale: The Privatization of Human Emotion in AI Markets

Author(s) Ms. Bhaavya Jain, Ms. Anshu Kumari, Ms. Mannat Kataria
Country India
Abstract This paper explores how emotions, which once were deeply personal and connected, are now gradually turning into commercial assets that can better be labelled as “Intimacy Economy”. But now with fast-paced innovation in technology, emotions are no longer felt; instead, they are surveilled, exploited, and commodified through algorithms, AI tools, and digital platforms. The
so-called sacred space of conscience has been converted into analysable content. To comprehend this shift better, this paper analyses information from different schools of legal thought, mainly the natural school of law, sociological, historical, and finally legal realism. From this vantage point, it evaluates the growing conflict between three forces: an individual’s right to emotional privacy, society’s interest in technological innovation, and the market’s hunger for
prediction and monetisation. By providing tangible examples of Emotional Perception AI Ltd, the EU AI Act, the Cambridge Analytica Scandal, and Indian court cases involving emojis, the article seeks to reveal how unprepared current legal systems are in dealing with emotional data. Despite the rising awareness and recognition of concepts like neurorights and cognitive liberty, existing laws still focus on external behaviour rather than inner experience. This paper puts
forward the argument that we urgently need a legal framework that understands human emotions not as tradable data but as amplifications of dignity and individual liberty.
Field Sociology > Administration / Law / Management
Published In Volume 7, Issue 6, November-December 2025
Published On 2025-12-06
DOI https://doi.org/10.36948/ijfmr.2025.v07i06.62560
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