International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 8, Issue 3 (May-June 2026) Submit your research before last 3 days of June to publish your research paper in the issue of May-June.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 8 Issue 3
May-June 2026

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

The Algorithmic Nexus: A Comprehensive Synthesis of Artificial Intelligence's Transformative Role in E-Commerce and The Imperative for Ethical, Sustainable Development

Author(s) Ms. Savita . ., Dr. Jaspal Singh ., Ms. Anu Dahiya .
Country India
Abstract Abstract
This paper presents an extensive synthesis and humanized review of contemporary academic literature concerning the pervasive and fundamental role of Artificial Intelligence (AI) in the evolution of the global E-commerce and M-commerce landscape. Leveraging a substantial body of research, the study meticulously analyses the primary applications, significant benefits, structural challenges, and profound ethical considerations associated with AI adoption in digital commerce. The findings confirm that AI, powered by Machine Learning (ML) and Predictive Analytics, acts as the core driving force, profoundly enhancing customer experiences through hyper-personalization and automating operations like intelligent logistics and inventory control. A crucial focus of the analysis is the Indian E-commerce ecosystem, identifying it as a leading market for AI adoption alongside the banking sector, while simultaneously highlighting the unique challenges posed by its diverse consumer demographics, infrastructure deficits, and the resultant need for localized AI solutions. Ultimately, the research argues that while AI offers unprecedented opportunities for business growth and efficiency, its long-term success and the achievement of sustainable business growth are contingent upon resolving critical issues such as data privacy, cybersecurity, and mitigating algorithmic bias through the prioritization of ethical deployment and transparency. This comprehensive narrative serves as a vital resource for scholars and practitioners navigating the increasingly complex nexus of commerce and technology.
Keywords Artificial Intelligence (AI), E-commerce, M-commerce, Machine Learning (ML), Personalization, Recommendation Systems, Chatbots, Supply Chain Management, Logistics Optimization, Predictive Analytics, Customer Experience, Data Privacy, Algorithmic Bias, India, Sustainable Business Growth.
Field Computer > Artificial Intelligence / Simulation / Virtual Reality
Published In Volume 7, Issue 6, November-December 2025
Published On 2025-12-05
DOI https://doi.org/10.36948/ijfmr.2025.v07i06.62625
View / Download PDF File

Share this



E-ISSN 2582-2160
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 8 Isu 3Cover Page Vol 8 Isu 2Cover Page Vol 8 Isu 2

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9687-828-838 editor@ijfmr.com
Powered by Sky Research Publication and Journals