3d Car Design Vizualization and Customization Platform

Author(s)	Ms. NITHYA H L, Ms. DIVYA R REVANKAR, Mr. KOUSHIK B K, Ms. LEKHANA B, Mr. MITHUN P
Country	India
Abstract	The 3D Car Visualization and Customization Platform is a new web-based application that allows users to digitally visualize and customize vehicles from an immersive and realistic viewpoint. Although traditional methods, like visiting a showroom and viewing brochures, sufficiently represent how a vehicle will look and perform, this platform presents a digital model of the vehicle in 3D, which allows users to visualize the vehicle from all angles and customize body color, wheels, lights, and accessories in real-time. The overall goal is to create an enhanced user experience and improve user decision making, facilitated by the instant gratification of visualizing the user's customizations in 3D. Moreover, it helps the automotive industry reduce reliance on display models and costs associated with showrooms, while optimizing a digital marketing strategy.
Keywords	3D Visualization, Car Customization, WebGL, Real-Time Rendering, Automotive Retail.
Field	Engineering
Published In	Volume 7, Issue 6, November-December 2025
Published On	2025-12-11
DOI	https://doi.org/10.36948/ijfmr.2025.v07i06.62732

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