International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Influence of Artificial Intelligence Personalization on Consumer Purchase Patterns

Author(s) Dr. Kayode Lanre Bello, Mr. Paul Nherera, Mr. Paul Nherera, Mr. Anggoro Prasetya, Dr. Abayomi Olumuyiwa Soge
Country India
Abstract Artificial intelligence–driven personalization has rapidly transformed the digital marketplace, reshaping how consumers discover, evaluate, and purchase products. This study examines literature published after 2015 to explore the influence of AI personalization on consumer purchase patterns. Findings show that AI enhances purchasing behavior by delivering highly relevant recommendations, reducing decision-making effort, and increasing emotional engagement. Predictive analytics, dynamic pricing, and targeted advertising further accelerate purchase decisions and reinforce consumption habits. Social media platforms amplify these effects by integrating personalized content with influencer-driven persuasion. However, the review also highlights concerns related to privacy, fairness, algorithmic bias, and perceived manipulation, all of which can moderate the effectiveness of personalization. Overall, AI personalization significantly shapes short-term and long-term purchasing behaviors, demonstrating both strong commercial potential and important ethical implications for businesses and consumers.
Keywords Artificial intelligence, personalization, consumer behavior, purchase patterns, recommendation systems, predictive analytics, dynamic pricing
Field Business Administration
Published In Volume 7, Issue 6, November-December 2025
Published On 2025-12-10
DOI https://doi.org/10.36948/ijfmr.2025.v07i06.62777
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E-ISSN 2582-2160
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