International Journal For Multidisciplinary Research

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Consumers’ Perception of Eco-friendlyPractices Among Coffee Shops and Its Impact to Costs and Competitiveness in Manila Philippines

Author(s) Ms. Carina Vanessa Saguit Manzanero, Ms. Kyle Daveign Manio Lumibao, Dr. Zenaida Adan Gueta, Prof. Julius Bautista Mesina
Country Philippines
Abstract This study described the consumers’ perception of eco-friendly practices among coffee shops and their views on cost and competitiveness in Metro Manila during the Academic Year 2024–2025. As sustainability continues to shape the food and beverage industry, many coffee shops have adopted practices such as recyclable packaging, waste reduction, and energy-efficient operations.

The study utilized a descriptive–informative research design with 360 respondents selected through convenience sampling. Data were collected using a structured questionnaire based on the three variables: eco-friendly practices, consumers’ perception, and cost and competitiveness. Mean and standard deviation were used as statistical tools for data analysis.

The results showed that respondents agreed on the implementation of eco-friendly practices (M = 3.30, SD = 0.73), the acceptability of cost (M = 3.31, SD = 0.74), and the competitiveness of coffee shops (M = 3.31, SD = 0.76). The findings indicate that consumers generally view sustainable practices positively and consider them acceptable in terms of pricing and beneficial for business competitiveness.

The study concludes that eco-friendly practices are positively perceived by consumers and are viewed as supportive of both cost acceptability and competitiveness. An action plan was proposed to help coffee shop owners sustain and enhance their eco-friendly initiatives.
Keywords eco-friendly practices, consumers’ perception, cost, competitiveness, coffee shops
Field Business Administration
Published In Volume 7, Issue 6, November-December 2025
Published On 2025-12-12
DOI https://doi.org/10.36948/ijfmr.2025.v07i06.62854
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E-ISSN 2582-2160
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