Converting Clicks to Green Customers: Strategies for Building Trust and Proving Impact Online

Author(s)	Mr. Satyajeet Priyadarshi
Country	India
Abstract	Sustainability has entered mainstream consumer behavior, yet many customers still hesitate to purchase eco-friendly products online due to lack of trust and uncertainty. A global study in 2025 found that 58% of consumers doubt environmental claims, mainly because of widespread greenwashing. This research explores how tools such as Digital Product Passports (DPPs), blockchain verification, and measurable environmental impact disclosures help shape trust-based online buying decisions. Using A/B testing with 500 online shoppers in India, transparency elements were shown to increase purchase intention by 67% and strengthen trust for 73% of respondents. The study identifies key digital experience factors—including UI elements, certification visibility, and sustainability-focused social proof—that can help convert website visitors into confident green buyers.
Keywords	sustainable shopping, greenwashing, digital product passport, transparency, consumer behavior
Field	Business Administration
Published In	Volume 7, Issue 6, November-December 2025
Published On	2025-12-13
DOI	https://doi.org/10.36948/ijfmr.2025.v07i06.62877

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