International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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AI-Powered Sports Marketing: Predictive Insights, Consumer Behavior, and Global Brand Strategy

Author(s) Mr. Tejasvi Miglani
Country India
Abstract This research examines how Artificial Intelligence (AI) is transforming global sports marketing through predictive analytics, personalized fan engagement, and data-driven decision-making. Drawing on secondary data, industry reports, and academic literature, it explains how machine learning, big data, and natural language processing enhance marketing efficiency, sponsorship valuation, and consumer targeting while enabling real-time fan engagement and performance analysis. The study also highlights ethical concerns such as data privacy, algorithmic bias, and transparency, stressing the need for responsible AI governance. By proposing a framework that links AI innovation with sustainable brand value, the research contributes to marketing analytics and sports management. Overall, the findings suggest that AI strengthens competitive strategy and elevates fan experiences, but its benefits depend on robust oversight to mitigate ethical and operational risks, offering stakeholders practical guidance and identifying future research opportunities in long-term and cross-market contexts.
Keywords Artificial Intelligence(AI), Sports Marketing, Predictive Analytics, Consumer Behavior, Personalization, Big Data, Machine Learning, Deep Learning, Fan Engagement, GlobalBrand Strategy, Digital Transformation, Natural Language Processing (NLP), Sentiment Analysis, Sponsorship Optimization, Ethical AI
Published In Volume 7, Issue 6, November-December 2025
Published On 2025-12-14
DOI https://doi.org/10.36948/ijfmr.2025.v07i06.62891
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E-ISSN 2582-2160
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