Influencers, Trends, and Demand: How Social Media Shapes the Beauty Industry

Author(s)	Ms. Udita Sajin Nair
Country	India
Abstract	This research aims to investigate the economic impact of social media marketing on the beauty industry, focusing on how influencers, viral trends, and digital content shape consumer behaviour, demand, and market performance. The study intends to explore the ways in which platforms such as TikTok, Instagram, and YouTube influence purchasing decisions, brand visibility, and pricing strategies, and how these factors contribute to the overall growth of the beauty sector. By analysing patterns of consumer interaction with online content, the persuasive role of influencer recommendations, and the effects of viral trends, this research seeks to understand how digital marketing strategies are transforming traditional business models in the beauty industry.
Keywords	Keywords: Social media marketing, beauty industry economics, influencer marketing, consumer culture, internet marketplace trends, viral content material, revenue brand, demand evolution, web marketing, economic impact.
Published In	Volume 7, Issue 6, November-December 2025
Published On	2025-12-18
DOI	https://doi.org/10.36948/ijfmr.2025.v07i06.62937

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International Journal For Multidisciplinary Research