Exploring the Nexus of Service Quality and Customer Loyalty: Evidence from Bangalore's Retail Market

Author(s)	Dr. Palanikumar Veerappan, R. Samundeeshwari
Country	India
Abstract	With a particular focus on Bangalore, India, this study investigates the significant impact that service quality plays in the retail industry. This study examines several aspects of customers' impressions using data collected from 220 respondents using a suitable sampling strategy. According to the research, factors such as personal interaction, physical elements, policies, problem-solving, and reliability have a major impact on customer loyalty. These findings highlight the significance of placing a priority on service quality so as to cultivate client loyalty within the retail landscape of Bangalore. Knowing about and dealing with these characteristics may improve customer happiness and retention for retailers. As a result, this study does have some practical consequences for companies who are looking to succeed in the highly competitive retail market of Bangalore
Keywords	: Retail; Service quality; Customer loyalty; Personal interaction; Physical aspects; Policies; Problem-solving; Reliability
Published In	Volume 7, Issue 6, November-December 2025
Published On	2025-12-24
DOI	https://doi.org/10.36948/ijfmr.2025.v07i06.62956

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