Chasing Red - The Ferrari Brand

Author(s)	Ms. Shreya Dhil
Country	India
Abstract	This project explores how Ferrari builds brand desire long before someone becomes a customer. Early exposure through films, childhood imagery, and iconic visual cues demonstrates how the brand shapes identity, ambition, and aspiration through consistent marketing. By examining selected print and digital campaigns, the study investigates how Ferrari creates emotional impact, sustains loyalty, and positions itself beyond a car manufacturer. Through this analysis, the project highlights how strong storytelling and strategic visual design make the brand memorable and influential across generations, even among non-consumers.
Keywords	Ferrari, branding, consumer perception, emotional marketing, visual identity, generational influence, brand loyalty
Published In	Volume 7, Issue 6, November-December 2025
Published On	2025-12-20
DOI	https://doi.org/10.36948/ijfmr.2025.v07i06.62986

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International Journal For Multidisciplinary Research