A Study on Factors Affecting Investment Decisions among Rural Investors: A Special Reference to Surat District

Author(s)	Ms. Priya Dhirajlal Khoot, Dr. Indra Meghrajani
Country	India
Abstract	Investment decisions among rural investors have gained increasing attention as financial inclusion and economic participation spread to semi-urban and rural regions of India. This study aims to identify and analyse the key factors that influence investment decisions among rural investors in Surat District. Using a structured questionnaire administered to 102 respondents, data were collected on socio-economic variables, awareness, risk perception, financial literacy, and behavioural factors. Statistical tools such as descriptive statistics, correlation, and regression analysis were applied to test hypotheses
Keywords	Investment decisions, Rural investors, financial literacy, Risk perception, Behavioural finance
Field	Business Administration
Published In	Volume 7, Issue 6, November-December 2025
Published On	2025-12-14
DOI	https://doi.org/10.36948/ijfmr.2025.v07i06.63052

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