Harnessing Dynamic Capabilities for Market Sensing Capability: A Beijing  Cloud-Based Industry Perspective

Author(s)	Zhang Bei, Lorenzo Lorenzo
Country	Philippines
Abstract	The purpose of this research was to assess the dynamic capability and market-sensing capability of a chosen cloud industry through organizational competencies of sensing, seizing, and transforming and their influence on strategic responsiveness. A descriptive-correlational design was used in the study with 276 participants from different job positions, age groups, and sexes. Correlation analysis showed that the relationship between dynamic capability and market-sensing capability was not significant overall, but on the contrary, the dimensions such as sensing and innovativeness, seizing and entrepreneurial orientation, and transforming and entrepreneurial orientation, had significant positive associations. These results indicate that it is necessary to align internal competencies with market demands through targeted strategic initiatives. The paper finally offers suggestions for improving agility, sharing of innovation, and the use of management insight in order to be competitive in the fast-changing cloud industry.
Keywords	Dynamic Capabilities, Market Sensing Capability, Cloud-Based Industry, Beijing, China
Field	Business Administration
Published In	Volume 7, Issue 6, November-December 2025
Published On	2025-12-11
DOI	https://doi.org/10.36948/ijfmr.2025.v07i06.63153

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