Investors Decision Making Behaviour in Insurance Investment Preference

Author(s)	Dr. SURESH RAJAN S.G, Mr. NETRA PRAKASH B
Country	India
Abstract	In this study focuses to Investors Decision Making Behaviour in Insurance Investment Avenue, further this study the Flinder’s Decision Making Questionnaire have adopted. It is based on the decisional conflict model, it has proposed by Irving Janis and Leon Mann in 1979. The Flinder’s Decision Making Questionnaire has 31 Questions; it consists of Vigilance, Hyper Vigilance, Defensive Avoidance, Procrastination or Postponement, Buck-Passing and Rationalisation. This study enrolls, the above said six decision making behavioural dimensions are relate to Investors’ investment decision of Insurance Investment Preference. The objective of the study finds out investors Decision Making Behaviour in Insurance Investment Preference.
Keywords	Decision Making Behaviour, Insurance Investor, Investment Avenue
Field	Business Administration
Published In	Volume 7, Issue 6, November-December 2025
Published On	2025-12-17
DOI	https://doi.org/10.36948/ijfmr.2025.v07i06.63281

About IJFMR Fees & Payment Current Issue Publication Archive	Submit Research Paper Track Submission Status Publication Guidelines Publication Ethics Peer Review & Plagiarism	Join as a Reviewer Editors & Reviewers Reviewer Referral Program Get Reviewer Membership Certi.	Website/Journal Policies Usage Policy Content Policies Privacy Policy

Contact Us		+91-9687-828-838	editor@ijfmr.com

International Journal For Multidisciplinary Research