International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Leveraging Artificial Intelligence for Startup Scalability: A Holistic Approach to Sustainable Entrepreneurship

Author(s) Ms. Aiswarya Lakshmi T, Dr. G.B. Karthikeyan
Country India
Abstract Startups are an important source of innovation and economic development, but most of them are not able to scale up beyond the existence stage because they have fragmented approaches to scalability. Even though classical theories (e.g., Resource-Based View, Dynamic Capabilities) offer helpful insights, they are not enough to explain the integrated impact of technology, governance, and sustainability in today's entrepreneurial ecosystems. This paper fills this gap by applying the Scaling Wheel Framework, which combines classical models with today's imperatives of digitalisation, responsible governance and sustainability. Using a descriptive research design, data were gathered from 320 entrepreneurs, investors, and policymakers through survey and expert interviews complemented by secondary sources. Factor analysis highlighted three drivers of startup scalability: Digital Scalability, Governance Stability, and Sustainable Growth, showing they have a strong influence on startup resilience and competitiveness. Results show that startups using AI in combination with governance and sustainability are in a stronger position to navigate uncertainty and long-term growth. This paper builds an integrative framework that bridges the gap between theoretical knowledge and the entrepreneurial practice and offers actionable information for entrepreneurs, investors and policymakers.
Keywords AI, Startup Scalability, Sustainable Entrepreneurship, Governance Stability, Digital Transformation
Field Business Administration
Published In Volume 7, Issue 6, November-December 2025
Published On 2025-12-14
DOI https://doi.org/10.36948/ijfmr.2025.v07i06.63574
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E-ISSN 2582-2160
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