The ‘Perfect Body’ Myth: Gendered Beauty Standards and How They Benefit Capitalism

Janvi Navaneeth Kaimaparambil

doi:10.36948/ijfmr.2025.v07i06.63705

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The ‘Perfect Body’ Myth: Gendered Beauty Standards and How They Benefit Capitalism

Author(s)	Ms. Janvi Navaneeth Kaimaparambil
Country	India
Abstract	The article talks about how capitalism hugely benefits from introducing constant trends online, enforcing harsh gendered beauty standards.
Keywords	Capitalism,Social norms,Perfect body
Field	Sociology > Economics
Published In	Volume 7, Issue 6, November-December 2025
Published On	2025-12-20
DOI	https://doi.org/10.36948/ijfmr.2025.v07i06.63705

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The ‘Perfect Body’ Myth: Gendered Beauty Standards and How They Benefit Capitalism

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