International Journal For Multidisciplinary Research

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Opportunities and Challenges in the Cultivation / Commercialisation of Spiritual and Herbal Plants in Mandi, Himachal Pradesh

Author(s) Ms. Kumari Priyanka, Sanjeet Singh, Tara Devi Sen
Country India
Abstract The present study examines the opportunities and challenges associated with cultivating and commercialising spiritual and herbal plants in the Mandi district of Himachal Pradesh. Recognising the growing demand for herbal products in both domestic and international markets, the research aimed to identify key opportunities for farmers, as well as the major barriers that hinder their active participation in this sector. A multi-stage sampling technique was adopted, and data were collected from a sample of 300 respondents. To analyse the data, simple percentage methods and the Problem Confrontation Index (PCI) were employed, allowing for both descriptive and systematic ranking of issues faced by cultivators. The survey's findings indicate that farmers and communities perceive significant opportunities in this sector. These include the promotion of organic farming, value addition, product diversification, rural development, religious conservation, health benefits, livelihood generation, and entrepreneurial ventures. Respondents emphasised that with proper institutional support, these opportunities could translate into sustainable income generation and enhanced social well-being. At the same time, the study highlights critical barriers that constrain the expansion of this sector. The most pressing challenges identified were a lack of irrigation facilities, insufficient government incentives, the absence of special financial assistance, limited technical knowledge, and marketing difficulties. Addressing these constraints requires policy interventions such as improved irrigation infrastructure, provision of subsidies and targeted financial schemes, training programs for capacity building, and the development of robust marketing and storage facilities. Overall, the study concludes that while the sector offers immense socio-economic and cultural potential, its sustainable growth depends on a balanced approach that integrates government support, institutional frameworks, and farmer participation. The findings contribute valuable insights for policymakers, researchers, and development agencies aiming to strengthen the herbal and spiritual plant sector in the Himalayan region.
Keywords Spiritual and Herbal Plants, Opportunities, Challenges, Problem Confrontation Index (PCI), Himachal Pradesh
Field Mathematics > Economy / Commerce
Published In Volume 7, Issue 6, November-December 2025
Published On 2025-12-20
DOI https://doi.org/10.36948/ijfmr.2025.v07i06.63804
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