A Study on the Role of Social Media in Shaping Modern Digipreneurs in Coimbatore

Author(s)	Ms. Lilly D., Dr. M. Gomathi
Country	India
Abstract	The study examines the role of social media in shaping modern digipreneurs in Coimbatore. It aims to analyse how digipreneurs strategically utilise specific social media tools and techniques to enhance their business operations. The study highlights that platforms such as Instagram and Facebook have become crucial for business promotion, customer engagement, and brand building. Data were collected from 120 respondents through a structured questionnaire and analysed using percentage analysis, Chi-square, and ANOVA. The findings reveal that young and educated entrepreneurs actively use social media for marketing and innovation, with Instagram and short video content emerging as the most influential promotional tools. Although challenges such as competition and time management persist, social media has significantly enhanced business visibility and growth. Overall, the study concludes that social media acts as a powerful catalyst for innovation, inclusivity, and sustainable digital entrepreneurship in Coimbatore.
Keywords	Social Media, Digital Entrepreneurship, Digipreneurs, Instagram Marketing, Customer Engagement, Brand Building, MSMEs, Start-ups, Innovation, and Sustainability
Field	Business Administration
Published In	Volume 7, Issue 6, November-December 2025
Published On	2025-12-25
DOI	https://doi.org/10.36948/ijfmr.2025.v07i06.63896

About IJFMR Fees & Payment Current Issue Publication Archive	Submit Research Paper Track Submission Status Publication Guidelines Publication Ethics Peer Review & Plagiarism	Join as a Reviewer Editors & Reviewers Reviewer Referral Program Get Reviewer Membership Certi.	Website/Journal Policies Usage Policy Content Policies Privacy Policy

Contact Us		+91-9687-828-838	editor@ijfmr.com

International Journal For Multidisciplinary Research