Understanding Consumer Perceptions of Organic Produce: A Multidisciplinary Analysis

Author(s)	Dipjyoti Bharali
Country	India
Abstract	This research article investigates and analyses the diverse range of factors that influence how consumers perceive organic produce. These factors encompass elements such as health considerations, environmental awareness, and economic factors. By comprehensively examining the factors affecting consumers’ perceptions, the research endeavors to shed light on how these perceptions translate into purchasing decisions. It explores the extent to which consumer attitudes towards organic produce influence their willingness to select and pay a premium for these products. This multidisciplinary analysis employs insights from consumer psychology, economics, and sustainability to provide a holistic understanding of consumer behavior in the context of organic farming.
Keywords	Organic produce, consumer perceptions, sustainability, consumer psychology, premium pricing.
Field	Biology > Agriculture / Botany
Published In	Volume 5, Issue 5, September-October 2023
Published On	2023-09-13
DOI	https://doi.org/10.36948/ijfmr.2023.v05i05.6397

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International Journal For Multidisciplinary Research