Digital Marketing Impact on Electronics Products Purchase in Hyderabad

Author(s)	Dr. M Pallavi Ji
Country	India
Abstract	Digital marketing profoundly impacts electronics purchases through personalized AI-driven content, social commerce (live streams/influencers), enhanced SEO/SEM for informed decisions, and crucial first-party data use, with consumers demanding transparency, data privacy, and seamless mobile experiences, while content formats like video and interactive media drive engagement and brand trust over traditional ads. Digital marketing is about finding distinctive approaches to show the correct substance and the correct advertisement to the customer at the perfect time. Hence to reach the customer digital marketing is the key for future. So, the objective to do this study is to make people aware of the effectiveness of digital marketing through social advertisements. Digital marketing has been the crucial part in current era. The new media is having immense potential to emerge a new segment of consumer. In today’s modern era, when the market is evolving more dynamically than ever before, the so-called digital world is an integral part of its existence, accompanying today’s consumers of different demographic categories daily.
Keywords	E-Gadgets, Smart Shopping, E-payment, Digital media. Wallets
Field	Business Administration
Published In	Volume 7, Issue 6, November-December 2025
Published On	2025-12-24
DOI	https://doi.org/10.36948/ijfmr.2025.v07i06.64122

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