How Generative AI is Disrupting Marketing, Branding & Content Creation for Modern Businesses

Author(s)	Shaan Garg
Country	India
Abstract	This research examines how generative artificial intelligence is revolutionizing marketing, branding, and content creation for modern businesses. By analyzing studies from 2010 to 2025, it explores how AI-driven systems automate design, storytelling, and influencer strategies to enhance personalization and efficiency. The paper investigates the transition from predictive to generative AI, highlighting its ability to produce adaptive, data-informed campaigns and real-time creative testing at unprecedented scale. Furthermore, it discusses consumer perception, authenticity challenges, and ethical implications of machine-generated content, particularly the emergence of synthetic influencers and disclosure dilemmas. The study also evaluates the impact of AI on creative workforce dynamics, emphasizing the shift in human roles from creators to prompt engineers. Through an integrated review of academic and industry insights, the research concludes that AI is not merely a tool but a transformative collaborator redefining creativity, trust, and strategic decision-making in the digital marketing landscape.
Field	Computer > Artificial Intelligence / Simulation / Virtual Reality
Published In	Volume 8, Issue 1, January-February 2026
Published On	2026-01-05
DOI	https://doi.org/10.36948/ijfmr.2026.v08i01.64298
Short DOI	https://doi.org/hbh55c

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