Entrepreneurship in Tribal & Rural India: Expansion of Cultural enterprises, Handicraft and Tourism-Based Micro-Organizations among the people of Arunachal Pradesh in India.

Minam Yomso

doi:10.36948/ijfmr.2025.v07i06.64377

Entrepreneurship in Tribal & Rural India: Expansion of Cultural enterprises, Handicraft and Tourism-Based Micro-Organizations among the people of Arunachal Pradesh in India.

Author(s)	Dr. Minam Yomso
Country	India
Abstract	Entrepreneurship is increasingly recognized as a route towards inclusive, sustainable development in tribal and rural India. Drawing upon indigenous knowledge, cultural heritage, and community networks, cultural enterprises, handicrafts, and tourism-based micro-businesses are emerging as vital livelihood strategies for marginalized communities. This conceptual study explores the evolution of tribal and rural entrepreneurship, focusing first on the transformation of cultural assets into economic resources. Based on cultural economy, social capital and sustainable livelihoods theories, the study establishes a conceptual model which connects cultural resources as a driver, entrepreneurial activities and economic consequences. Central issues involved community involvement, traditional skills, women and youth participation, and tourism links are discussed. Continuing concerns around market access, finance, infrastructure, and digital exclusion are also discussed. Applying Arunachal Pradesh to this topic, the study explores the role of culturally grounded entrepreneurship in increasing income generation, cultural persistence, and community empowerment. The study’s findings provide both theoretical and pragmatic insights for policymakers, development agencies and researchers in promoting the sustainability of entrepreneurship in tribal and rural India.
Keywords	Keywords: Tribal entrepreneurship; Rural entrepreneurship; Cultural enterprises; Handicrafts; Tourism-based micro-business; Indigenous knowledge; Sustainable livelihoods; Arunachal Pradesh; Community development.
Published In	Volume 7, Issue 6, November-December 2025
Published On	2025-12-24
DOI	https://doi.org/10.36948/ijfmr.2025.v07i06.64377

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Entrepreneurship in Tribal & Rural India: Expansion of Cultural enterprises, Handicraft and Tourism-Based Micro-Organizations among the people of Arunachal Pradesh in India.

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