International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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Transforming Employee Engagement in Indian CPSUs: The Strategic Role of Artificial Intelligence

Author(s) Ms. Preeti Joshi Bhardwaj
Country India
Abstract In the ever-evolving workplace environment, organizations are actively exploring new methods to boost employee engagement and increase productivity. Conventional employee engagement strategies often prove inadequate for meeting the changing demands and preferences of today’s diverse workforce. Nonetheless, recent breakthroughs in artificial intelligence (AI) offer remarkable potential to transform how employee engagement is managed. This study introduces an AI-powered framework aimed at enhancing employee engagement to drive higher productivity and improve retention within organizations. By utilizing AI tools such as natural language processing, machine learning, and sentiment analysis, the framework seeks to customize engagement approaches, uncover critical factors influencing employee satisfaction, and forecast risks of employee distress. Through the analysis of real-time data and insights, organizations can implement targeted actions that address the specific needs of their employees, nurturing a culture oriented toward continuous development and progress. The practicality of this framework is validated through various industry case studies and empirical investigations, which demonstrate noticeable gains in employee satisfaction and productivity following AI-based engagement initiatives. Additionally, the framework is designed to be flexible and scalable, helping organizations effectively manage the complexities and uncertainties characteristic of today’s competitive market. Ultimately, this work advances the field of AI in human resource management by proposing a holistic model for strengthening employee engagement and fostering organizational achievement. By adopting AI-driven solutions, organizations can build an engaged workforce, empower employees, and secure sustainable growth in the digital era.
Keywords AI-enabled Employee Engagement, Productivity Enhancement, Central Public Sector Undertakings (CPSUs) Artificial Intelligence adoption, Workplace Dynamics, Predictive Analytics, Personalized Engagement Initiatives, Organizational Effectiveness.
Published In Volume 7, Issue 6, November-December 2025
Published On 2025-12-28
DOI https://doi.org/10.36948/ijfmr.2025.v07i06.64508
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E-ISSN 2582-2160
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