International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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A Study on Consumers’ Attitude and Buying Behaviour Towards Online Shopping in Chennai

Author(s) Mr. RAJASEKARAN G, Dr. RAMU G
Country India
Abstract The growing expansion of e-commerce has significantly transformed the retail sector, creating new opportunities while introducing challenges for businesses operating online. Understanding consumer behaviour within digital shopping environments is essential for formulating effective business strategies that align with changing customer expectations. This study analyzes the key factors affecting consumer behaviour towards online shopping in Chennai, based on insights from past literature and primary data. A structured questionnaire was administered to sixty respondents to examine demographics, preferred shopping platforms, motives behind online purchases, and overall perceptions of online shopping. The findings indicate that online shopping is highly favored among women, young adults, and students, with Flipkart identified as the most preferred platform. Convenience, ease of use, product availability, and competitive pricing emerged as the major determinants of online purchasing decisions. Respondents also emphasized the importance of secure delivery, accessibility to remote locations, and efficient customer support.Based on the results, the study presents recommendations for businesses to strengthen their online strategies through customized marketing approaches, platform optimization, and improved customer service practices. Aligning business operations with consumer expectations can enhance customer satisfaction and promote sustainable growth in the highly competitive online marketplace of Chennai.
Keywords Consumers’ Attitude, Buying Behaviour,Online Shopping, Digital Retail, Chennai.
Field Arts
Published In Volume 7, Issue 6, November-December 2025
Published On 2025-12-25
DOI https://doi.org/10.36948/ijfmr.2025.v07i06.64526
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E-ISSN 2582-2160
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