International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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Neuromarketing: Reading the Minds of Consumer

Author(s) Ms. P Yamini, Dr. Nisha U
Country India
Abstract Neuromarketing is a blend of psychology and marketing that uncovers insights that traditional marketing methods cannot. It overcomes the limitations of conventional approaches, enabling marketers to identify the factors influencing consumers' purchasing decisions, which often occur in their subconscious. This paper examines the factors that impact purchase decisions, the latest research tools used in neuromarketing, and their role in understanding consumer behaviour. The research concludes that combining traditional marketing with neuromarketing has the potential to transform the marketing landscape.
Keywords Neuromarketing, Consumer Mind, Purchase Decision.
Published In Volume 7, Issue 6, November-December 2025
Published On 2025-12-31
DOI https://doi.org/10.36948/ijfmr.2025.v07i06.64587
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E-ISSN 2582-2160
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