Awareness and Adoption of Mobile Banking Services: Evidence from Mandsaur City, Madhya Pradesh

Author(s)	Dr. Yashwant Kunhera, Dr. Bhagyashree Teli
Country	India
Abstract	The new era of mobile banking has transformed and facilitated the present scenario of the banking sector. With mobile technology, banks can offer a wide range of services to their customers. Smartphones are the most promising means to reach the masses and create “stickiness” among existing customers due to their ability to provide services anytime and anywhere, their high penetration rate, and immense growth potential. the study examines the level of awareness and adoption of mobile banking services among customers in Mandsaur, Madhya Pradesh. Based on a primary survey of 200 respondents using a structured questionnaire, the results indicate that round-the-clock availability and ease of transaction are major attractions for mobile banking users. However, security concerns and lack of digital literacy remain key barriers. The study concludes that targeted awareness programs can enhance adoption, particularly among semi-urban users.
Keywords	Keywords: Customer Satisfaction, Mobile Banking, M- Banking, Technology Awareness.
Field	Business Administration
Published In	Volume 7, Issue 6, November-December 2025
Published On	2025-12-28
DOI	https://doi.org/10.36948/ijfmr.2025.v07i06.64676

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