International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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Information Seeking Behavior of Generation Z: A Comparative Study Between Physical and Virtual Spaces

Author(s) Ms. PARUL PARVIN, Mr. MD. MAHMUDUL HASAN
Country Bangladesh
Abstract It is a paper that examines the way Generation Z students, between the age of 18 to 28 years, in Dhaka, Bangladesh, search information in the real and digital environment. We used a mixed-method design to interview college and university students; to conduct qualitative interviews with librarians and students. Findings suggest that Gen Z has become an exceedingly digital native generation: more than 90% of the respondents use online search engines and social media to obtain information on a daily basis, and most of this generation still attaches importance to physical libraries as a source of academic work and trustworthy sources of information. It is important to note that 54% had taken a visit to a library within the last one year and hardcopy books were still preferred as a source of serious reading. The analysis of data indicates a phenomenon of a fused space: students dynamically combine virtual and physical sources based on the task requirements. We address these results based on the previous study and conclude that the digital and traditional channels have a complementary role. It is recommended to boost digital services and library interfaces that meet the needs of Gen Z; these findings can help inform policy-makers and educators about the ways to help young adults in Bangladesh to access information and become more literate.
Keywords Generation Z, Information Seeking Behavior, library use, information literacy, comparative study.
Published In Volume 7, Issue 6, November-December 2025
Published On 2025-12-28
DOI https://doi.org/10.36948/ijfmr.2025.v07i06.64735
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E-ISSN 2582-2160
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