A Study on Online Buying Behaviour (With Special Reference to Customers' Perception in West Godavari District of Andhra Pradesh)

Author(s)	Prof. Dr. S. VIJAYULU REDDY, Mr. MADASU RAJASEKHAR
Country	India
Abstract	ABSTRACT E-commerce's explosive expansion has drastically changed how consumers make purchases. Recent industry figures indicate that mobile commerce accounts for about 55% of all online purchases, and that worldwide e-commerce revenues have grown by about 25% annually. With an emphasis on the influence of social media applications on customer behavior, this study investigates the variables influencing online purchasing decisions. According to surveys, 78% of consumers say that they prefer purchasing online because it's convenient, and 65% say that security and trust are important factors. Furthermore, 82% of consumers consult peer evaluations prior to making a purchase. This study looks at how peer recommendations, influencer marketing, and targeted ads on social media sites like Facebook, Instagram, and TikTok affect consumers' decisions to buy.
Keywords	Online buying behavior, customer perception
Field	Mathematics > Economy / Commerce
Published In	Volume 7, Issue 6, November-December 2025
Published On	2025-12-31
DOI	https://doi.org/10.36948/ijfmr.2025.v07i06.65287

About IJFMR Fees & Payment Current Issue Publication Archive	Submit Research Paper Track Submission Status Publication Guidelines Publication Ethics Peer Review & Plagiarism	Join as a Reviewer Editors & Reviewers Reviewer Referral Program Get Reviewer Membership Certi.	Website/Journal Policies Usage Policy Content Policies Privacy Policy

Contact Us		+91-9687-828-838	editor@ijfmr.com

International Journal For Multidisciplinary Research